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The 2022 Turkish Airlines EuroLeague Final Four Kicks Off This Week with New Metaverse, EuroLeague Land

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The 2022 Turkish Airlines EuroLeague Final Four Kicks Off This Week with New Metaverse, EuroLeague Land

The heat is on as the Turkish Airlines EuroLeague Final Four kicks off this week in Belgrade, Serbia, one of the most iconic basketball cities in the world. Europe’s highest-level basketball tournament will take place May 19-21where the best four teams of Europe, Real Madrid (Spain), FC Barcelona (Spain), Anadolu Efes Istanbul (Turkiye) and Olympiacos Piraeus (Greece), will compete for the championship title. The event will be held at the Stark Arena, which has the capacity to host nearly 15,500 spectators. Belgrade will join Barcelona, Madrid, Berlin and Istanbul as the only cities to host the event more than once this century.

To celebrate the Final Four, in collaboration with EuroLeague basketball, Turkish Airlines has introduced its first-ever metaverse, EuroLeague Land. The virtual, multi-user experience allows fans to customize their own avatar, dress up in the gear of their favorite Final Four team, play exciting mini games to win prizes and exclusive access, chat with other EuroLeague fans, access exclusive events including a live concert, and more. To participate in the experience, fans can visit through any mobile device, tablet or computer.

            Fans who attend the Final Four games in person in Serbia will have the chance to participate in multiple FanZone area activities, including a basketball shooting game set on its own mini court, a Jump & Dunk competition measuring the longest jump and air time for an award of 50,000 Miles&Smiles Miles, as well as a digital vending machine game awarding various coupons. Turkish Airlines is also offering Miles&Smiles members the opportunity to receive 4x miles for those who book their flight to Belgrade through the airline’s Most Valuable Passenger promotion.

At the Turkish Airlines EuroLeague Final Four, the global carrier will once again hold its unique, award-winning “Flight Time” competition which measures players’ spectacular time in the air following a jump. Collaboration with technology partner Hawk Eye Innovations, measured time during the game will be processed in a split second and integrated into the live broadcast. The Flight Time Champion, will be the one that stays on the air for longer on a single jump.

Turkish Airlines EuroLeague

Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat stated: “We are thrilled to be, once again, the title sponsor of the prestigious EuroLeague Final Four. Sporting competitions of this caliber reflect the dedication, camaraderie and passion that is crucial to achieve the ultimate success. These qualities mirror Turkish Airlines’ spirit and mission to be the leading global airline that reunites people, countries and cultures around the world. We wish the very best to all the teams competing with all these values over the next couple of days and we are excited to reconnect fans globally.”

Euroleague Basketball CEO Jordi Bertomeu Our mission is to deliver an incredible fan experience, full of emotion, bringing people together around one passion, basketball. That is why it is of paramount importance that we celebrate with the fans who will come to Belgrade, and also with those who will follow the Final Four from home.” states Jordi Bertomeu, Euroleague Basketball CEO. “I would like to show my gratitude to all our media partners and sponsors, with a special mention to Turkish Airlines. Thank you for standing with us even in the most difficult times.”

The Final Four semifinals will be played on Thursday, May 19 at 18:00 CEST and 21:00 CEST, while the third-place game and championship game will be on Saturday, May 21 at 16:00 CEST and 19:00 CEST, respectively.

Turkish Airlines EuroLeague

About Turkish Airlines:  

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 372 (passenger and cargo) aircraft flying to 334 worldwide destinations in 329 cities as 279 international and 50 domestic, in 128 countries. More information about Turkish Airlines can be found on its official website or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.  

About Star Alliance:  

The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, 

recognition and seamless service to the international traveller. Its acceptance by the market has 

been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best 

Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Aegean Airlines, Air 

Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa 

Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian 

Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish 

Airlines and United. Overall, the Star Alliance network currently offers more than 12,000 daily flights to almost 

1,300 airports in 197 countries. Further connecting flights are offered by Star Alliance Connecting 

Partners Juneyao Airlines and THAI Smile Airways. 

About Euroleague Basketball

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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