International brand valuation organization Brand Finance completed its 2021 “TURKEY100 – Turkey’s Most Valuable Brands” report. Showing the success of its direction and performance during the pandemic, Turkish Airlines became “Turkey’s Most Valuable Brand” in 2021 as well with its value over 1.6 billion USD.
Operating in one of the sectors that felt the effects of global pandemic most severely, Turkish Airlines successfully held on to its place for the fourth year in a row, a successful showing despite the sectors troubles.
Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı stated; “We are proud to continue our success story of the previous years during the pandemic and becoming ‘Turkey’s Most Valuable Brand’ once again. I thank all Turkish Airlines family for their contributions to this achievement. With the responsibility of being the flag carrier of our country and strength of being the airline that flies to more countries than any other, we will be continuing to gain new achievements for our brand.”
As the world’s leading independent brand valuation and strategy consultancy, Brand Finance was founded in 1996 with the aim of ‘bridging the gap between marketing and finance’. Calculating the financial value of the brands for over 20 years, company values 5000 brands of the world every year and prepares approximately 100 yearly reports by categorizing them in terms of country and sector.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 367 (passenger and cargo) aircraft flying to 323 worldwide destinations as 273 international and 50 domestic. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 18,800 daily flights to 1,317 airports in 193 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.