Turkish Airlines, Türkiye’s ‘Most Valuable Brand’ for the Sixth Consecutive Time
Turkish Airlines, Türkiye’s ‘Most Valuable Brand’ for the Sixth Consecutive Time
The 2023 research study “TURKEY100 – Türkiye’s Most Valuable Brands” by Brand Finance, an international leading brand valuation organization, has been completed. Turkish Airlines has once again claimed the top spot on the list, just like in 2018, 2019, 2020, 2021, and 2022.
Turkish Airlines has successfully increased its value from $1.6 billion in 2022 to $2.02 billion, representing a 26% growth. The flag carrier airline, deserving of this title for the sixth consecutive time, solidified its position at the top.
“We Will Continue to Soar High”
On the title, Turkish Airlines Chairman of the Board and Executive Committee Prof. Dr. Ahmet Bolat stated, “We are proud to be Türkiye’s most valuable brand for the sixth consecutive time. We will continue to bring our brand, which represents the wings of Türkiye as dreamed 90 years ago, to even greater achievements. Just as we soar high in the blue sky, we will continue to soar high in the realm of brands. I thank all my colleagues who have contributed to this success.”
Brand Finance, one of the world’s leading independent brand valuation and consulting companies, has been aiming to bridge between marketing and finance since 1996. The company, which has been calculating the financial value of brands for over 20 years, evaluates the world’s largest 5,000 brands every year and prepares approximately 100 reports annually by ranking these brands based on country and sector.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 419 (passenger and cargo) aircraft flying to 344 worldwide destinations as 291 international and 53 domestics in 129 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.
The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.
