Turkish Airlines joins IATA’s Airline Retailing Consortium

Turkish Airlines joins IATA’s Airline Retailing Consortium

Increasing its investments and collaborations in the field of Information Technologies, Turkish Airlines became the newest member of the IATA Airline Retailing Consortium led by IATA and including the leading airlines in the industry.

Established a while ago to carry out activities that will fundamentally change the digital experience of passengers in the aviation industry, IATA Airline Retailing Consortium aims to implement important initiatives that will enable the digital experience of the future.

IATA Airline Retailing Consortium seeks to mature the infrastructure that will enable passengers to be offered GDPR-compliant (General Data Protection Regulation) personalized products and services according to their travel purposes and to track all the products and services that passengers need throughout the travel process, especially air travel, through a single record, through joint working groups.

About the Turkish Airlines membership for the IATA Airline Retailing Consortium Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat stated: “We are continuing our efforts for digital transformation to increase our collaboration with companies in the travel sector and further elevate our passenger service. We will maintain our leading role in aviation sector and offer our vision for the future with the membership of IATA Airline Retailing Consortium. We are confident that we will add another avenue for our success with this collaboration.”

Turkish Airlines offers the digital experience of the future

Flying to more countries than any other airline, Turkish Airlines will be able to provide a more holistic and personalized service to passengers with the Order & Offer Management model and ensure passengers will receive offers at the right time and through the right sales channel according to changing passenger needs and market conditions. The content of these offers will consist of dynamic campaigns and packaged service combinations including ancillary services. Thus, Turkish Airlines will be able to offer more tailored products to its passengers’ needs and provide an enhanced end-to-end customer experience.

With the Order&Offer Management model, which aims to provide a more holistic and personalized service to passengers, the future vision is outlined. In this model, personalized offers will be offered to our passengers at the right time and through the right sales channel according to changing passenger needs and market conditions. The content of these offers will consist of dynamic campaigns and packaged service combinations including ancillary services. Thus, more tailored products can be offered to our passengers’ needs and an enhanced end-to-end customer experience will be offered to our passengers.

            Turkish Airlines, on the way to developing system infrastructures that will support long-term investments, is also a member of IATA Digital Transformation Advisory Council where the transformation standards of the sector and aviation industry data are monitored. With the initiative of IATA, various airlines aim to exchange ideas and participate in collaborative solutions in order to contribute to the industry’s vision of the future and create significant added value.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 403 (passenger and cargo) aircraft flying to 340 worldwide destinations as 289 international and 53 domestics in 129 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.